The OR Movement
The OR Movement is an organization teaming with life, spirit and unlimited potential to significantly impact Israel’s periphery. It is run by young, idealistic Israelis and, for all intents and purposes, it is the new face of Zionism. Only, until I started working with them, they didn’t know how to convey any of this to donors.
We took a year to define their branding – the look, feel, language and messaging of the organization – and to create a deep basket of marketing tools that they could use with existing and potential donors. The new materials were personal. They were warm. They built confidence in the team. Most importantly, they helped the organization build a deeper, more transparent relationship with donors. And it worked!